We talked about:
  • Beth’s winding life path from being raised by a single mom who had 3 jobs to being a Broadway performer to a Marketing Executive to founding her own branding company
  • Starting a business at the start of a pandemic – and sustaining it
  • The power of story-telling
  • The difference between branding and marketing
  • How branding can bring more diversity, equity and inclusion for businesses and consumers

Download the “Elevator Pitch” worksheet Beth talked about right here!

Meet Beth Carr

As a formally trained performer and brand communications designer, I became passionately obsessed with figuring out how I could elevate storytelling for a brand creating authentic, long-lasting relationships with their ideal audiences and how that could be expressed through all their design, branding, messaging, and marketing.

Over the past 17 years, I have since applied this expertise of building brand systems for my clients – from Fortune 500 to small businesses to start-ups.

Most entrepreneurs or businesses struggle to communicate their brand narrative clearly. At Fortified Branding, a branding and marketing consultancy, we apply the power of design and storytelling to help companies tell a clear brand narrative so they can deepen connections with their customers, claiming a place in their hearts & minds to attract more growth.

They’re pretty boring, and maybe even messy, but if you would like to read the unedited show transcripts they’re available for you